Entirely Work Stream Module

📄 Summary: What You’ll Learn in This Article

This article introduces Work Stream, a new module in the Entirely Ecosystem deeply integrated with Marmind. It explains what Work Stream is, who it is for, how it works, and what its key capabilities are; giving marketing operations leaders everything they need to understand how Work Stream provides complete visibility and control over marketing work from brief to delivery.

The beta-version of Work Stream is now available.

What Work Stream is and why it exists
How Work Stream's orchestration model works
Key capabilities of Work Stream
How Work Stream differs from and complements Marmind Workflows
AI capabilities in Work Stream

🧑‍🤝‍🧑 Who Should Read This?

This article is most useful for:

Marketing operations managers and leaders responsible for overseeing complex, multi-team marketing processes
Project and programme managers who need real-time visibility across all active jobs simultaneously
New users exploring the Entirely Ecosystem and how Work Stream fits alongside Marmind

✔️ Prerequisites: What Should You Know Before Getting Started?

🎚️

Level: Beginner

🔑

Access required: At least one active Entirely product (e.g., Marmind, Facelift, or Censhare) is required for authentication.

No deep technical knowledge is required. This is an introductory article for those exploring Work Stream for the first time.
Familiarity with Marmind is helpful but not mandatory.

What is Work Stream?

Work Stream solves a critical operational challenge: how do you orchestrate complex marketing work across distributed teams, eliminate status chasing, prevent jobs from falling through the cracks, and keep work moving seamlessly from brief to delivery?

Work Stream centralizes marketing work management by automating workflows, coordinating teams, streamlining approvals, and providing complete visibility from request to delivery. It eliminates the hours teams lose to email threads, spreadsheets, unclear ownership, and jobs stalling between tools.

Work Stream is part of the Entirely Ecosystem, deeply integrated with Marmind and sharing authentication and data models. It is built on a cloud-native, microservices architecture with an event-driven job state machine that ensures no job ever loses its status or context.

Where to find the Work Stream Module

You can find the Work Stream module in the module bar. In combination with clicking on an area in the navigation bar, you will be able to see the Module for the selected object.

Work Stream Location.jpg — Work Stream Location

How Does Work Stream Work?

Work Stream operates through two core capabilities:

Process Design: Define and standardize processes using BPMN flowchart-style diagrams that describe process steps, decision points, and handoffs. You can build these directly in the platform or upload existing BPMN files.

Orchestration Cockpit: Use the platform as a real-time command centre to monitor running processes, track multiple simultaneous job instances across different states, and see exactly where each job stands at any moment.

This combination means operations leaders can design how work should flow and then have full, live visibility into whether it actually is.

Key Capabilities

Structured Job Creation: Brief templates and milestone tracking ensure every job starts with the right information and clear expectations.
Real-Time Status Dashboard: A live pulse across all active jobs lets you track 100 simultaneous campaigns and see the status of all 100 instantly.
Smart Routing and Guided Next Steps: Recommended next actions ensure teams always know what to do next, reducing delays caused by unclear ownership.
Cross-Team Collaboration: Role-based task assignment keeps the right people working on the right things at the right time.
Integrated Review and Approval Handoffs: Approval steps are built into the process flow, not bolted on as an afterthought.
Ecosystem Integration: Gathers information and triggers processes across your entire tool ecosystem. Integrates with all Entirely products and connects to external systems via APIs and webhooks.

How Work Stream Complements Marmind

Work Stream and Marmind Workflows serve different but complementary purposes — together they cover the full spectrum from individual task execution to operations-wide visibility.

	Marmind Workflows	Work Stream
Perspective	Bottom-up	Top-down
Who it's for	Individual team members	Operations managers and leaders
What you see	Your own assigned tasks	All active processes across the entire operation
Primary question answered	"What do I need to do today?"	"What's the status of everything in flight, and where are the bottlenecks?"
Focus	Keeping individuals aligned	Providing command-level visibility

The two work together seamlessly: Marmind drives execution at the team level, while Work Stream provides command visibility at the operations level. Shared authentication, organization settings, and data models enable work to flow from Marmind planning through Work Stream monitoring in real-time.

The Full Value Chain

Marmind (strategy & planning) → Brand Studio (creative execution at scale) → Work Stream (operations visibility & orchestration) = complete marketing operations.

AI Capabilities

Field validation and smart error detection: Flags issues in process inputs before execution begins.
Content suggestions: Provides recommendations for process inputs based on context.
Governance violation flagging: Alerts users to process violations before execution, not after.

❓ FAQs

What makes Work Stream different from Marmind Workflows?

Marmind Workflows are designed for individual team members — each person sees only their own assigned tasks, keeping focus tight and preventing information overload. Work Stream is a top-down orchestration cockpit for operations leaders who need visibility across all active processes simultaneously. The two are complementary, not competing.

Do I need to be a Marmind user to use Work Stream?

Work Stream requires at least one active Entirely product (such as Marmind, Facelift, or Censhare) for authentication. For existing Marmind customers, onboarding is seamless — authentication and data models are already shared.

What is BPMN and do I need to know it to use Work Stream?

BPMN (Business Process Model and Notation) is a standard flowchart-style notation for describing business processes. Work Stream uses BPMN to define process flows, but you do not need prior expertise — processes can be built visually in the platform, or existing BPMN files can be uploaded directly.

Can Work Stream connect to tools outside the Entirely Ecosystem?

Yes. Work Stream is architected to connect to external systems via APIs and webhooks, enabling integration with tools beyond the Entirely ecosystem both now and in the future.