Performance and Control

📄 Summary: What You’ll Learn in This Article

This article explains how to use Marmind’s performance tracking and control features. Learn how to set marketing goals, define KPIs and use dashboards for real-time insights.

Setting and tracking marketing KPIs
Using the marketing KPI dashboard
Configuring a personalized marketing cockpit to track key metrics
Automating performance monitoring and scenario planning
Improving campaign performance with AI-driven attribution modeling

🧑‍🤝‍🧑 Who Should Read This?

This article is most useful for:

Marketing Professionals, Marketing Operations Managers, Business leaders who are interested in Marmind’s features
New Marmind Users

✔️ Prerequisites: What Should You Know Before Getting Started?

Level: Easy

Access required: None

No prior knowledge is required. This is an introductory article for those exploring Marmind for the first time.

Results & KPIs - The Marmind Dashboard

With Marmind, you can import KPIs and visualize them in custom charts to monitor performance metrics in real time. Save specific views as bookmarks and easily share them with your team or management.

A wide range of standard reports is also available, allowing you to generate insights at the push of a button—always based on a centralized, up-to-date database.

You can take immediate action directly from your dashboards and collaborate with others in real time to drive performance.

Using the Marketing KPI Dashboard

Marmind’s KPI dashboard provides an extensive overview of marketing performance. The dashboard includes:

Basic Chart View – Displays a selected key figure for campaigns or actions.
Configurable Charts – Users can customize multiple charts with selected key figures and additional settings.
Table View – Provides a breakdown of key performance metrics alongside the graphical representation.
Bookmarks – Save dashboard views and share them with team members.
Alerts & Notifications – Get notified of deviations from benchmarks and receive optimization recommendations.

Setting Goals, KPIs & Gaining Insights

Marmind allows users to define and track key performance indicators (KPIs) for campaigns and individual marketing actions. By consolidating data across channels, teams can easily determine what works and what doesn’t, ensuring continuous optimization of marketing efforts.

Configuring a Personalized Marketing Dashboard

The Marketing Dashboard in Marmind allows users to configure an overview of key performance data and marketing activities. Features include:

Object Selection – Control which campaigns, actions, or marketing elements to monitor.
Customizable Widgets – Choose which KPIs, milestones, and goals to display.
Risk Assessment – Identify performance gaps and optimization opportunities.

Automating Performance Monitoring & Scenario Planning

Marmind provides tools to automatically track marketing KPIs and create scenario planning models for performance forecasting. Teams can:

Set benchmarks and track trends over time.
Compare different forecasting scenarios.
Freeze assumptions and revisit them later.
Optimize resource allocation based on predictive insights.

Improving Campaign Performance Across Channels

By analyzing cross-channel marketing data, Marmind helps teams identify the right marketing mix for their business. The platform enables users to:

Optimize budgets and spending.
Track costs effectively.
Measure the real impact of marketing efforts on sales.
Use AI-driven resource attribution modeling to improve ROI.

❓ FAQs

How do I set up KPIs in Marmind?

You can define KPIs in the marketing performance dashboard, set benchmarks, and monitor campaign success in real time.

Can I customize my performance tracking dashboard?

Yes, Marmind allows users to configure a personalized marketing dashboard with widgets tailored to their specific tracking needs.

Can I save and share dashboard views?

Yes, users can bookmark specific dashboard views and share them with team members for collaborative analysis.