Marmind Glossary
Navigating a new platform often means coming across unfamiliar terms. To make things easier, we’ve put together this list of key Marmind terminology.
Here you’ll find clear explanations of the words and concepts you’ll encounter most often while working in Marmind. Think of it as your quick reference guide whenever you need a refresher.
Whether you’re just getting started or looking to deepen your expertise, this glossary will help you feel more confident and make the most out of Marmind.
Term | Explanation |
|---|---|
@mentioning | A collaboration feature allowing users to tag team members in comments or tasks to notify them directly. |
Actuals | Realized expenses or revenues, as opposed to budgeted or estimated figures. |
Analytics Dashboard | A visual interface that displays key metrics and data insights in an easily digestible format. |
APIs (Application Programming Interfaces) | Sets of protocols and tools that enable software applications to communicate and share data with one another. |
Bulk Editing | A feature that allows users to make changes to multiple items or entries at once, saving time and effort. |
CDP (Customer Data Platform) | A centralized platform that collects, integrates, and manages customer data from multiple sources for analysis and marketing purposes. |
Cloud Product | A software solution hosted on remote servers and accessed via the internet, offering scalability and flexibility for businesses. |
Committed Costs | Costs that have been agreed upon but not yet paid, such as contractual obligations. |
Connectors | Pre-built integrations that link different software systems, enabling seamless data exchange and process automation. |
CRM (Customer Relationship Management) | A system or strategy used to manage a company’s interactions with current and potential customers. |
End-to-End Process | Refers in our case to the Marketing Highway, connecting all stages seamlessly: from integrations and planning to results, with workflows creating a continuous feedback loop. |
Forecasts | Predictions about future outcomes or trends based on current data, often used for planning and decision-making |
Forrester | The Forrester Wave™ is a visual framework that ranks vendors and solutions in specific markets, helping businesses identify top performers and make informed decisions. |
GraphQL | A query language for APIs and runtime that provides a more efficient and flexible way to request and deliver data. |
iFrame | An HTML element that allows embedding another webpage or application within a main page, often used for integrating tools like dashboards. |
Key Visual | A central image or graphic representing the essence of a campaign, brand, or idea, often used for consistent messaging. |
KPI (Key Performance Indicator) | A measurable value that indicates how effectively an individual, team, or organization is achieving key objectives. |
Low Code / No Code | Development approaches that require minimal or no programming skills, allowing users to build applications easily. |
Metadata | Descriptive information about a file or data object. |
Microsoft Azure Cloud | A cloud computing platform and infrastructure created by Microsoft, providing a range of services including computing, analytics, storage, and networking. |
Microsoft Planner | A task management tool that helps teams plan, organize, and assign tasks in a collaborative environment. |
Multi-Factor Authentication (MFA) | A security mechanism requiring multiple forms of verification, such as a password and a one-time code, to access an account or system. |
PIM (Product Information Management) | A system used to manage and centralize product data, ensuring consistency across various sales and marketing channels. |
Pivoting | Transforming table data by summarizing and rearranging rows and columns for analysis |
Planned Costs | Estimated expenses outlined in a budget before they are incurred |
Power BI | A business analytics tool by Microsoft that enables users to visualize data, create reports, and share insights interactively. |
ROI (Return on Investment) | A performance measure used to evaluate the efficiency or profitability of an investment, calculated as a percentage. |
SaaS (Software as a Service) | A software delivery model where applications are hosted in the cloud and accessed via a web browser, eliminating the need for local installation. |
Saikuru | Our Sales Demo Stage Environment showcases a fictional use case of a bicycle retailer operating in the e-commerce sector with a strong focus on service-oriented operations. |
Scalable | The ability of a system or solution to handle increasing amounts of work or to expand without impacting performance. |
Security Standards | Protocols and measures implemented to ensure data protection, prevent unauthorized access, and maintain the integrity of systems and information. |
Single Sign-On (SSO) | An authentication process that allows users to access multiple applications with one set of login credentials. |
SLAs (Service Level Agreements) | Formal agreements between service providers and clients that outline the expected level of service, including performance metrics and responsibilities. |
Tableau | A data visualization tool that helps users analyze, visualize, and share insights through interactive dashboards and reports. |
Target Audiences | Specific groups of people a business or campaign aims to reach, defined by characteristics such as demographics, behavior, or interests. |
Three Dot Menu | A navigation element, often represented by three dots, providing additional options or settings in a user interface. |
Visualizing | The process of creating graphical representations of data to make it easier to understand and analyze. |
Workflow | A sequence of tasks or steps that are completed in a defined order to achieve a specific goal or outcome. |