Framework

📄 Summary: What You’ll Learn in This Article

🧑‍🤝‍🧑 Who Should Read This?

✔️ Prerequisites: What Should You Know Before Getting Started?

Hosting and Security Certifications

Marmind is hosted on Microsoft Azure, with all data residing in EU-based certified data centers. Our hosting is ISO 27001 certified (effective from 02/2025), ensuring industry-standard security compliance.

Key Features:

• Lower costs, high availability, scalability

• ISO 27001 and STAR Level One (CSA) certified

• Regular penetration tests and ongoing optimization

• In-house service & support teams

• AD/SSO integration options

• Leading in performance and uptime

Data Security and Privacy

We apply technical and organizational measures (TOMs) aligned with GDPR:

• Encryption (TLS 1.2+)

• Access management, strong password policies, and multi-factor authentication

• Secure customer data handling: no sharing without authorization, and secure deletion on contract termination

Monitoring, Backups & Disaster Recovery

To protect system integrity:

• Regular system backups and disaster recovery tests

• Continuous monitoring for threat detection and system health

• Incident response plans and drills ensure preparedness

• Azure Insights and Nagios used for monitoring

Architecture & Technology

Marmind is built on a modern three-tier architecture:

• Presentation Layer: Accessible via all modern browsers (Chrome, Edge, Safari, Firefox)

• Business Logic Layer: Includes IIS Reverse Proxy, ElasticSearch, and scalable application instances

• Data Layer: SQL Server-based architecture with dedicated database, MAM, and reporting components

Our server stack uses Windows Server (2022/2019), with encrypted communication via TLS 1.2 and VPN-secured remote access.

Tech Stack Overview

• Languages: C#, SQL, TypeScript, JavaScript

• Frameworks: .Net Core, Angular

• Databases: MS SQL Server

• API Standards: GraphQL, OpenAPI

• Monitoring Tools: Azure Insights, Loki/Grafana/Prometheus Monitoring Stack

• Development Tools: Visual Studio/Rider, VSCode/Webstorm, Fork/GitKraken/git

• Connected Apps: Office 365, Jira, MS Dynamics, SocialHub

Standard Interfaces & Integration

Marmind supports various integration paths:

• GraphQL API for direct data manipulation

• Workato iPaaS for logic-heavy or conditional data flows

• SFTP Space for secure file-based imports via TLS 1.2

• Native connectors for Google Analytics, MS Planner, and others

Additionally, Marmind plays a central role in the Entirely ecosystem by providing the strategic backbone for marketing operations. It’s where planning, budgeting, and performance tracking come together, ensuring that all marketing activities are aligned with our customers' business goals.

How Marmind Complements Other Products

• With Censhare:
  Marmind sets the plan, and Censhare brings it to life. Once campaigns are scheduled and budgets are approved in Marmind, Censhare handles the content production and delivery across output channels.

• With Elaine:
  Marmind defines when and why customer engagement should happen, Elaine takes care of how. This ensures that automated and personalized customer interactions are aligned with strategic campaign planning.

• With Facelift:
  Marmind outlines social media goals and allocates budgets. Facelift orchestrates strategy execution, manages posts, and gathers engagement data, feeding results back to Marmind for optimization.

Together, these tools create a powerful, end-to-end marketing engine, from high-level planning to hands-on execution and performance analysis.

❓ FAQs