Object Types

📄 Summary: What You’ll Learn in This Article

🧑‍🤝‍🧑 Who Should Read This?

✔️ Prerequisites: What Should You Know Before Getting Started?

The Hierarchical Structure of Marmind

The hierarchical navigation tree structure in Marmind forms the basis for navigation and roles and rights. The structure is used to navigate through the functional modules and to display and edit the corresponding content based on the context. The hierarchical structure is also used to map out Budget & Cost features as well as import matchings for e.g. mediaplans.

Object names can be adapted to customer-specific wordings. This article shows the default names and hierarchy levels.

The navigation tree is your central area to navigate the different object types in Marmind:

The organization sits at the top level of the Marmind hierarchy, also known as the “root node” or simply the “root.” This root is created during the initial setup of Marmind and serves as the starting point for all other sub-objects. Both administrators and super administrators must have full access rights to this level.

Virtual Root Node

Even if users don’t have access to the actual root level, they can still see a placeholder called the “virtual root node” in the navigation tree. This is available only in areas where the “Show sublevels” option is enabled. For other areas, this option is not available, and those sections will appear grayed out in the navigation bar.

The virtual root allows users to use cross-object views while still respecting their access rights. This means users will only see the objects they are authorized to view.

Example:
A user named "Demo User" has the guest role and access only to certain actions, but not to the campaigns above them. In the navigation tree, those higher-level objects (campaigns) are hidden. However, thanks to the virtual root, Demo User can still, for example, view all assets linked to the actions they have access to — in one consolidated list.

Objects in Marmind

In Marmind, objects represent the core structural elements used for organizing, planning, and managing marketing activities. These objects form a hierarchical structure and are the foundation for collaboration, budgeting, tracking KPIs, and workflow automation.

Here are the main object types in Marmind:

1. First hierarchy level: Workspace

   1. Departments, areas, etc.

   2. Include campaigns and/or other workspaces

2. Second hierarchy level: Campaign

   1. Bracket over projects and activities

   2. Definition of goals, target countries, advertised products, etc.

3. Third hierarchy level: Project

   1. Categorization of the actions of a campaign

   2. Definition of which action types are planned together in a project

4. Fourth hierarchy level: Action

   1. Concrete marketing activities (stories-ad, advertorial, podcast,…)

5. Second, third and fourth hierarchy level: Work package

   1. Groups or includes: To Dos or Media assets

Workspace

The workspace represents the highest structure level in Marmind and enables the structured organization of campaigns, projects, actions and work packages.

The workspace object type is represented by the folder icon in the navigation tree.

Workspaces can be defined as specific departments or areas that you want to structure your team in. In our example, this is B-Unit: E-Bike.

When you click the three-dot menu next to your workspace, a new window will open, offering various options to help you set up and customize your newly created workspace.

Campaign

The campaign represents the second hierarchy level in Marmind.

The campaign object type is represented by the circle with a dot icon in the navigation tree.

You can create work packages, projects, or activities within campaigns. By assigning categories and cost centers, you can easily organize and allocate expenses.

Set a validity period to plan and track the campaign effectively.

In the detail view, you’ll find and can edit key campaign information such as the validity period, tags, strategic goals, campaign approach, and description.

Project

Projects are the third level of structure in Marmind.

The project object type is represented by the circle icon in the navigation tree.

By assigning project categories, channels, and action categories, you can evaluate each online or offline channel based on predefined KPIs—whether to track progress toward goals or to plan using specific categories.

Set a validity period for each project to keep a clear overview of all ongoing activities.

You can also add optional keywords and a project description.

Action

Actions are the fourth level of hierarchy in Marmind.

The action object type is represented by the dot icon in the navigation tree.

Actions represent concrete marketing activities like banners, events, flyer, etc.

Work package

Work packages can be created on the third and fourth level of hierarchy in Marmind.

The work packages object type is represented by the box icon in the navigation tree.

Work packages are useful for breaking down complex marketing efforts into smaller, manageable components. They are often used to assign specific tasks, track status, define timelines, and ensure team accountability at a very specific level of a campaign or project.

❓ FAQs